Wedding apps are a relatively new concept, so when we’re out talking to prospective clients about VenueApp we’re often asked – does every wedding venue need an app? Need is a relative term when it comes to the highly competitive wedding sector. A wedding venue can survive, sure, without an app, but those that do have an app enjoy a bankable advantage over those that are still figuring out their mobile strategy.
Read MoreIn the world of web marketing, organic traffic is gold. Organic traffic is the most engaged traffic – it’s when users intentionally go to your site because they like the content and they want to see what you have to offer. The problem, as blogger Adam Nash recently pointed out, is no one knows how to increase organic traffic in any measurable way.
Read MoreBut recently we were reminded of how important an early app-based marketing strategy can be. Why? Because most companies are still confounded by how to best use mobile marketing.
Read MoreThere are now more Millennials than Baby Boomers in the U.S. and understanding the unique proclivities of this population is critical for a successful marketing campaign. According to Forbes, there are an estimated 80 million U.S. Millennials -- or people between the ages of 16 and 34 years old. They outnumber the second-largest generation, the Baby Boomers, by one million.
Read MoreFacebook’s August 23 unveiling of a native version of its iOS app not only is twice as fast as its HTML version and has some new user-friendly gestures, but it’s also an endorsement of native apps as Facebook pivots to focus more on its mobile presence. This vote of confidence for native over web apps is something mobile-savvy companies from all sectors are keeping a close eye on.
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