There are now more Millennials than Baby Boomers in the U.S. and understanding the unique proclivities of this population is critical for a successful marketing campaign. According to Forbes, there are an estimated 80 million U.S. Millennials -- or people between the ages of 16 and 34 years old. They outnumber the second-largest generation, the Baby Boomers, by one million.
Read MoreOn the southern border of my state, just over the Piscataqua River Bridge, a large sign greets visitors: “Welcome to Maine: The way life should be.” The way life should be. It’s Maine’s slogan and it’s also why we’re such a beloved wedding destination. Maine makes the nearby feel exotic – though we’re just a short trip from Boston, New York and other major cities, Maine feels worlds away from those hectic lifestyles thanks to the beauty of our landscape, the slower pace of our day and the affordability of our vendors.
Read MoreIt’s no revelation that knowing your audience is critical to success. Generation Y, the cohort born between the early 1980s and the early 2000s, is increasingly the client base for event venues of all types. And this generation known for its reliance on mobile technology, its global concerns, and its powerful consideration of Internet trends, will notice your product or not depending on how well you understand how Millenials operate.
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