The Importance Of Marketing To Millennials

There are now more Millennials than Baby Boomers in the U.S. and understanding the unique proclivities of this population is critical for a successful marketing campaign. According to Forbes, there are an estimated 80 million U.S. Millennials -- or people between the ages of 16 and 34 years old. They outnumber the second-largest generation, the Baby Boomers, by one million.

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