Mobile Strategy Shift as Facebooks Moves to Native

Facebook’s August 23 unveiling of a native version of its iOS app not only is twice as fast as its HTML version and has some new user-friendly gestures, but it’s also an endorsement of native apps as Facebook pivots to focus more on its mobile presence. This vote of confidence for native over web apps is something mobile-savvy companies from all sectors are keeping a close eye on.

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