In the world of web marketing, organic traffic is gold. Organic traffic is the most engaged traffic – it’s when users intentionally go to your site because they like the content and they want to see what you have to offer. The problem, as blogger Adam Nash recently pointed out, is no one knows how to increase organic traffic in any measurable way.

More proof that consumers want to interact with you and your brand online. According to a 2010 New Media Study conducted by Cone Communications: 86% of consumers choose to interact with companies and brands online (up 48% from 2008) 61% feel a stronger connection with a brand if they can interact with it in a new media environment 59% are more likely to purchase a company’s or a brand’s products and services if they can interact with them in a new media environment