Most CMOs Still Stumped By Mobile Marketing

/

But recently we were reminded of how important an early app-based marketing strategy can be. Why? Because most companies are still confounded by how to best use mobile marketing.

Read More

The Importance Of Marketing To Millennials

/

There are now more Millennials than Baby Boomers in the U.S. and understanding the unique proclivities of this population is critical for a successful marketing campaign. According to Forbes, there are an estimated 80 million U.S. Millennials -- or people between the ages of 16 and 34 years old. They outnumber the second-largest generation, the Baby Boomers, by one million.

Read More

Mobile Strategy Shift as Facebooks Moves to Native

/

Facebook’s August 23 unveiling of a native version of its iOS app not only is twice as fast as its HTML version and has some new user-friendly gestures, but it’s also an endorsement of native apps as Facebook pivots to focus more on its mobile presence. This vote of confidence for native over web apps is something mobile-savvy companies from all sectors are keeping a close eye on.

Read More

Getting your Brand Noticed in Apples App Store

/

Apple is notoriously tight-lipped about how its search algorithm works in its app store, but developers are already seeing that the company’s February acquisition of the search and discovery platform Chomp seems to have changed some of the rules, as expected.

Read More