So what is a native app, anyway?
/There’s a lot of debate these days about native versus web apps, and some buzz about hybrid apps, too. So what do all these terms mean, and why do we at Tide Creative believe native apps are superior?
Read MoreNative Apps Keep Curious Consumers Happy
/Search or social networks -> Web app -> native app -> revisiting content through information pushing Native apps can do a great job at keeping consumers engaged and happy because they’re built specifically for the mobile device they’re accessed on.
Read MoreMoblie Apps : The Bigger, Better Brochure
/orbes staffer Bruce Upbin recently wrote that brand apps are the marketing interface of the future. That’s not news to us, but what caught our attention was the magazine’s take on how business leaders and marketers should be aware of exactly what apps offer companies above and beyond the traditional brochure. Here’s a run-down:
Read MoreBrand Apps Are The Marketing Interface Of The Future
/Forbes staffer Bruce Upbin recently wrote that brand apps are the marketing interface of the future. That’s not news to us, but what caught our attention was the magazine’s take on how business leaders and marketers should be aware of exactly what apps offer companies above and beyond the traditional brochure. Here’s a run-down:
Read MoreYour Brand Should Live Where Your Clients Live
/Social networking is among the fastest growing uses of mobile phones – according to BI Intelligence, almost 40% of mobile phone users access a social network daily on their phone. Smart brands are taking note of this trend by making apps and other identities for popular social networking sites like Twitter and Facebook. Twitter attracts more than 60% of its traffic from mobile devices and Facebook, at last count, was generating 33% of its content from mobile phones, tablets, and other mobile products.
Read More