LINK JUICEThink of your site as an empty glass when it starts with a page rank of zero. And think of “link juice” as someone linking to your site. When a referring site links to your website, you get a bit of link juice from the site that referred to you. The higher the PageRank of the site that sent you the link, the more link juice you get. The more filled your juice cup is, the higher you appear in Google search results.
Read MoreFive Things You Can Do to Stand Out and Be More Attractive to Mobile MillennialsMobile is quickly replacing the laptop/desktop experience. More and more people use their smart- phones to interact with the web. 83% of current wedding clients are millennials between the ages of 21 and 36. These young people are your potential clients, and they increasingly rely on mobile devices rather than computers to consume digital media.
Read MoreFive Things You Can Do Today to Reach Brides-to-Be with PinterestOur marketing series has offered suggestions on how Blogging, Search Engine Optimization, PageRank, AdWords, and Facebook can help you bring new interest to your venue. We understand that managing these platforms can seem daunting, so when we recommend yet another platform, we want to stress how important Pinterest could be to improving your marketing strategy.
Read MoreYour VenueApp is as powerful a marketing tool as you want it to be. This post details easy steps that you can take to maximize your app’s exposure. Inviting potential clients to view your app and encouraging them to download your app will boost your venue’s attention and help drive sales and engagement.
Read MoreAll it takes is a walk down the street to see how addicted Americans are to their smart phones and tablets. But what strikes us lately is how often these mobile devices are used not to chat but instead to surf the web, check email, and access social media. These devices are revolutionizing how we get online. Recently, Alex Cocotas of businessinsider.com posted compelling evidence that the future of web access is mobile. The new data cited by Cocotas confirms in pretty dramatic terms that more and more people are accessing the Internet through mobile websites and apps.
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