Rustic Wedding Showcase

We just held our annual showcase for our client Hardy Farm! We had an amazing turnout of terrific vendors, booked couples and potential couples. THANK YOU to all the wonderful vendors, couples and their guests that made the Summer 2016 Maine Wedding Showcase simply incredible.

Participating vendors that lent their time and talent to our event: Sea Bags, The Knot, White Mountain Cupcakery, Black Bow Events, Cakes for All Seasons, Dionne Entertainment, Dutch Bloemen Winkel, Moonset Floral, Fresh Pickins Farm, Dutch Bloemen Winkel, 302 Smokehouse West, BP’s Shuck Shack , White Mountain Cider Company, Fire & Co Catering, Ben & Jerry’s, Gelato Fiasco, Pie Tree Orchards, Vivo, Urban Farm Fermentory, Vena's Fizz House, Inspirations Bridal and Formalwear, Debony Salon, Julie Sargent, Wolfeboro Trolley, Dan Walker Band, Judy Saiki Harpist, Susie Pepper Band, Kathleen Johnson, Riverstones Bakery, Lauren Rachel Custom Invitation Design, El's Cards - Original Watercolor & Calligraphy Design, Anne Skidmore Photography, Emily Delamater Photography, Eric McCallister Photography, Maine Photo Camper, Spring Smith Studios, Kivalo Photography, Kim Chapman Photography, Dragonfly Services - Day of Coordinator, Nicole Mower Events, Seacoast Harbor Events, Ashley Link Events, A Family Affair of Maine, Wedding Daze, Showcase Rentals, Savvy Event Rentals, Maine Snapshot Studio, LA Design Lab, Maine Event Design and Mountain Love Films.

Thank you Rachel Buckley Weddings for sharing these photos with us!

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Congrats to Hardy Farm for their 100th wedding!

We have been working with our client, Hardy Farm, for the past 3 years. We are really excited that they are celebrating their 100th hosted wedding in just two weeks! The owners, Deborah and Greg Link, have done an amazing job of making capital improvements and continuing to move the vision of the property forward. The farm has received national recognition from Martha Stewart, Country Living, The Venue Report, 100 Layer Cake and many more, which speaks to the quality of experience that couples have when getting married there.

The first 100 wedding events is just the start, 2017 is already booked out and couples are already securing prime 2018 dates. Hardy Farm has a bright future and we are looking forward to continuing our valued relationship!

Fun to look at our case study with them that we put out 2 1/2 years ago!

marketing a b&b

Hardy Farm is nationally ranked among the top 11 rustic wedding venues by Martha Stewart Weddings:  Martha Stewart 11 Rustic Wedding Venues to Book

Hardy Farm is nationally ranked by Country Living magazine among the top 30 most beautiful barns for weddings:  Country Living's 30 of the Country's Most Beautiful Barns for Weddings 

Hardy Farm is nationally ranked among the top 22 barn wedding venues by The Venue Report:  22 Incredible Barn Venues

Hardy Farm is nationally ranked among the top 10 Barn Wedding Venues by 100 Layer Cake: Top 10 Barn Wedding Venues 

Marketing to Engaged Couples : Social Hubs

What is a social hub?

Through blog posts, photos and tweets, consumers are engaging brands in conversation. In response, smart marketers are utilizing these conversations as a marketing tool by inspiring social savvy consumers to co-create and share authentic content about their brands. Many brands are moving away from marketing at their customers and are embracing the opportunity to market with them. Think of your customers as potential influencers, brand ambassadors, and join the conversation. See a wedding venue social hub in action an how it can bring your companies website to life!

Millennials spend 18 hours consuming media every day

Millennials are a generation accustomed to constant communication and instant gratification. According to Kana, individuals between the ages of 25 and 34 years old check their smartphone, on average, once every 9 minutes and 55 seconds. Always connected, these media mavens are the most voracious consumers of content and use social media to stay connected to friends and family, news and pop culture, as well as industry trends and brands.

Millennials engage with user-generated content 5 hours out of every day and site peers as their biggest influence

So what are millennials doing when they’re checking their phone every 10 minutes? They’re engaging with content created by their peers. Millennials spend about 30% of their total media time on content created by their peers and say they trust peer reviews and input from friends more than they trust professional reviews, according to a study conducted by Crowdtap.

The average American millennial has a Facebook friend group of 360, according to Statista. On average, a wedding has 144 guests, each with their own personal cameras and sharing devices. Assuming each guest has 360 friends on Facebook, one unique photo or status tagging your brand from every guest has the potential to be seen by a total of 51,840 potential customers. This kind of content exposure is called social reach and these numbers are hard to ignore.

The content created by your customers and potential customers is called user-generated content and is arguably the most powerful marketing tool that you can leverage. Your blog and social media presence humanizes your brand, but user-generated content humanizes your brand through the mouths of your influencers.

People are already talking about your industry and your brand – Join the conversation

Search the hashtag #wedding on Twitter and you’ll uncover hundreds of tweets by brides, guests and wedding vendors. These are conversations that you can join to increase brand awareness. Try searching for other related industry terms, especially ones that are relevant to your core customer base. You may find that some of these conversations already mention your brand!

Monitoring conversations about your brand and your industry is called social listening and it’s imperative to interacting with customers and partners. It’s one of the best ways to learn more about your customers’ wants, needs, reservations and motivations.

Simplify social listening by collecting all content in one place

Leveraging a social listening platform makes it easy for brands to monitor industry related conversations, particularly ones that mention their brand, in one place. The goal is to identify what sparks influencers to become brand advocates - talking up your brand to friends and family - then to partner with those influencers to create more authentic content and drive conversations that have the opportunity to influence a more targeted customer base.

Tide Creative is excited to announce that we’re offering a social listening platform to wedding vendors! No need to scour Facebook, Twitter and Instagram separately. Our platform enables you to monitor user-generated content surrounding your brand in one place. We call this a social hub and we’re offering two different packages.  

Social Hub:  $1000 setup and $20/month

Social Hub with Geo-Targeting:  $1000 setup and $40/month

For more information or to set up your social hub, contact us at: info@tidecreative.com

wedding venue marketing

wedding in maine

Love & Lobster

We are passionate about coastal weddings around here and well, we would love to have you join us on our directory for Love & Lobster!!  We have seen how the industry is moving from large corporate planning sites to more niche and regional blogs, L&L is a great example of a both of those. We feature coastal wedding inspiration from Cape Cod to Bar Harbor with posts 3-4 times weekly! We would not only love to have you as a advertiser, but also contributor. We know your talented and would love to have you share your wisdom with our readers. Please reach out to hello@loveandlobster.com to get featured.

maine wedding inspiration
maine wedding inspiration

Wedding Venue Marketing Success : Client Hardy Farm Books 20 Wedding In First 6 Weeks

"We were expecting Hardy Farm to grow and start booking weddings, but we were amazed when the week we launched our phone never stopped ringing. We booked twenty weddings in six weeks! We’re working on managing the leads coming in instead of hunting for interested couples." – Deb and Greg Link, Owners, Hardy Farm

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Wedding Venue PageRank Infographic

LINK JUICEThink of your site as an empty glass when it starts with a page rank of zero. And think of “link juice” as someone linking to your site. When a referring site links to your website, you get a bit of link juice from the site that referred to you. The higher the PageRank of the site that sent you the link, the more link juice you get. The more filled your juice cup is, the higher you appear in Google search results.

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Professional Photography is Important to Wedding Venues

In our last Marketing Your Wedding Venue Series post on Online Wedding Directories we included a quick survey about how important photography is for your venue and how readily available the image from the professional photographer are to you. Check out the results.

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Marketing Your Wedding Venue Series by VenueApp : Online Directory Listings

Wedding venues see online directory listings as a necessary evil. Most people post to these sites and never think about it again. By leveraging these listings for SEO growth and increased marketing reach, you will reach more brides and see better ROI on these directories.

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Marketing Your Wedding Venue Series by VenueApp : Mobile

Five Things You Can Do to Stand Out and Be More Attractive to Mobile MillennialsMobile is quickly replacing the laptop/desktop experience. More and more people use their smart- phones to interact with the web. 83% of current wedding clients are millennials between the ages of 21 and 36. These young people are your potential clients, and they increasingly rely on mobile devices rather than computers to consume digital media.

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