Marketing Your Wedding Venue Series by VenueApp : Google Analytics

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So far in our series we have touched on SEO, PageRank, Adwords, Facebook, Blogging, Pinterest, Newsletters, Mobile and Online Directories, but this post is most important. You only accomplish what you can measure. Analytics related to your online advertising campaigns and website traffic should inform all of your marketing tactics. Google Analytics is the best way to see exactly what type of traction your campaigns are achieving. Here are five steps to leveraging Google Analytics for your wedding venue website.

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Wedding Venue Marketing Success : Client Hardy Farm Books 20 Wedding In First 6 Weeks

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"We were expecting Hardy Farm to grow and start booking weddings, but we were amazed when the week we launched our phone never stopped ringing. We booked twenty weddings in six weeks! We’re working on managing the leads coming in instead of hunting for interested couples." – Deb and Greg Link, Owners, Hardy Farm

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Wedding Venue PageRank Infographic

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LINK JUICEThink of your site as an empty glass when it starts with a page rank of zero. And think of “link juice” as someone linking to your site. When a referring site links to your website, you get a bit of link juice from the site that referred to you. The higher the PageRank of the site that sent you the link, the more link juice you get. The more filled your juice cup is, the higher you appear in Google search results.

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Professional Photography is Important to Wedding Venues

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In our last Marketing Your Wedding Venue Series post on Online Wedding Directories we included a quick survey about how important photography is for your venue and how readily available the image from the professional photographer are to you. Check out the results.

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Marketing Your Wedding Venue Series by VenueApp : Online Directory Listings

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Wedding venues see online directory listings as a necessary evil. Most people post to these sites and never think about it again. By leveraging these listings for SEO growth and increased marketing reach, you will reach more brides and see better ROI on these directories.

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