So far in our series we have touched on SEO, PageRank, Adwords, Facebook, Blogging, Pinterest, Newsletters, Mobile and Online Directories, but this post is most important. You only accomplish what you can measure. Analytics related to your online advertising campaigns and website traffic should inform all of your marketing tactics. Google Analytics is the best way to see exactly what type of traction your campaigns are achieving. Here are five steps to leveraging Google Analytics for your wedding venue website.