October 09, 2012

Getting your Brand Noticed in Apples App Store

October 09, 2012/ J Sandifer

Apple is notoriously tight-lipped about how its search algorithm works in its app store, but developers are already seeing that the company’s February acquisition of the search and discovery platform Chomp seems to have changed some of the rules, as expected.

October 02, 2012

So what is a native app, anyway?

October 02, 2012/ J Sandifer

There’s a lot of debate these days about native versus web apps, and some buzz about hybrid apps, too. So what do all these terms mean, and why do we at Tide Creative believe native apps are superior?

September 28, 2012

Native Apps Keep Curious Consumers Happy

September 28, 2012/ J Sandifer

Search or social networks -> Web app -> native app -> revisiting content through information pushing Native apps can do a great job at keeping consumers engaged and happy because they’re built specifically for the mobile device they’re accessed on.

September 21, 2012

Moblie Apps : The Bigger, Better Brochure

September 21, 2012/ J Sandifer

orbes staffer Bruce Upbin recently wrote that brand apps are the marketing interface of the future. That’s not news to us, but what caught our attention was the magazine’s take on how business leaders and marketers should be aware of exactly what apps offer companies above and beyond the traditional brochure. Here’s a run-down:

September 19, 2012

Brand Apps Are The Marketing Interface Of The Future

September 19, 2012/ J Sandifer

Forbes staffer Bruce Upbin recently wrote that brand apps are the marketing interface of the future. That’s not news to us, but what caught our attention was the magazine’s take on how business leaders and marketers should be aware of exactly what apps offer companies above and beyond the traditional brochure. Here’s a run-down:

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