Social networking is among the fastest growing uses of mobile phones – according to BI Intelligence, almost 40% of mobile phone users access a social network daily on their phone. Smart brands are taking note of this trend by making apps and other identities for popular social networking sites like Twitter and Facebook. Twitter attracts more than 60% of its traffic from mobile devices and Facebook, at last count, was generating 33% of its content from mobile phones, tablets, and other mobile products.