Congrats to Hardy Farm for their 100th wedding!

We have been working with our client, Hardy Farm, for the past 3 years. We are really excited that they are celebrating their 100th hosted wedding in just two weeks! The owners, Deborah and Greg Link, have done an amazing job of making capital improvements and continuing to move the vision of the property forward. The farm has received national recognition from Martha Stewart, Country Living, The Venue Report, 100 Layer Cake and many more, which speaks to the quality of experience that couples have when getting married there.

The first 100 wedding events is just the start, 2017 is already booked out and couples are already securing prime 2018 dates. Hardy Farm has a bright future and we are looking forward to continuing our valued relationship!

Fun to look at our case study with them that we put out 2 1/2 years ago!

marketing a b&b

Hardy Farm is nationally ranked among the top 11 rustic wedding venues by Martha Stewart Weddings:  Martha Stewart 11 Rustic Wedding Venues to Book

Hardy Farm is nationally ranked by Country Living magazine among the top 30 most beautiful barns for weddings:  Country Living's 30 of the Country's Most Beautiful Barns for Weddings 

Hardy Farm is nationally ranked among the top 22 barn wedding venues by The Venue Report:  22 Incredible Barn Venues

Hardy Farm is nationally ranked among the top 10 Barn Wedding Venues by 100 Layer Cake: Top 10 Barn Wedding Venues 

Marketing to Engaged Couples : Social Hubs

What is a social hub?

Through blog posts, photos and tweets, consumers are engaging brands in conversation. In response, smart marketers are utilizing these conversations as a marketing tool by inspiring social savvy consumers to co-create and share authentic content about their brands. Many brands are moving away from marketing at their customers and are embracing the opportunity to market with them. Think of your customers as potential influencers, brand ambassadors, and join the conversation. See a wedding venue social hub in action an how it can bring your companies website to life!

Millennials spend 18 hours consuming media every day

Millennials are a generation accustomed to constant communication and instant gratification. According to Kana, individuals between the ages of 25 and 34 years old check their smartphone, on average, once every 9 minutes and 55 seconds. Always connected, these media mavens are the most voracious consumers of content and use social media to stay connected to friends and family, news and pop culture, as well as industry trends and brands.

Millennials engage with user-generated content 5 hours out of every day and site peers as their biggest influence

So what are millennials doing when they’re checking their phone every 10 minutes? They’re engaging with content created by their peers. Millennials spend about 30% of their total media time on content created by their peers and say they trust peer reviews and input from friends more than they trust professional reviews, according to a study conducted by Crowdtap.

The average American millennial has a Facebook friend group of 360, according to Statista. On average, a wedding has 144 guests, each with their own personal cameras and sharing devices. Assuming each guest has 360 friends on Facebook, one unique photo or status tagging your brand from every guest has the potential to be seen by a total of 51,840 potential customers. This kind of content exposure is called social reach and these numbers are hard to ignore.

The content created by your customers and potential customers is called user-generated content and is arguably the most powerful marketing tool that you can leverage. Your blog and social media presence humanizes your brand, but user-generated content humanizes your brand through the mouths of your influencers.

People are already talking about your industry and your brand – Join the conversation

Search the hashtag #wedding on Twitter and you’ll uncover hundreds of tweets by brides, guests and wedding vendors. These are conversations that you can join to increase brand awareness. Try searching for other related industry terms, especially ones that are relevant to your core customer base. You may find that some of these conversations already mention your brand!

Monitoring conversations about your brand and your industry is called social listening and it’s imperative to interacting with customers and partners. It’s one of the best ways to learn more about your customers’ wants, needs, reservations and motivations.

Simplify social listening by collecting all content in one place

Leveraging a social listening platform makes it easy for brands to monitor industry related conversations, particularly ones that mention their brand, in one place. The goal is to identify what sparks influencers to become brand advocates - talking up your brand to friends and family - then to partner with those influencers to create more authentic content and drive conversations that have the opportunity to influence a more targeted customer base.

Tide Creative is excited to announce that we’re offering a social listening platform to wedding vendors! No need to scour Facebook, Twitter and Instagram separately. Our platform enables you to monitor user-generated content surrounding your brand in one place. We call this a social hub and we’re offering two different packages.  

Social Hub:  $1000 setup and $20/month

Social Hub with Geo-Targeting:  $1000 setup and $40/month

For more information or to set up your social hub, contact us at: info@tidecreative.com

wedding venue marketing

wedding in maine

Love & Lobster

We are passionate about coastal weddings around here and well, we would love to have you join us on our directory for Love & Lobster!!  We have seen how the industry is moving from large corporate planning sites to more niche and regional blogs, L&L is a great example of a both of those. We feature coastal wedding inspiration from Cape Cod to Bar Harbor with posts 3-4 times weekly! We would not only love to have you as a advertiser, but also contributor. We know your talented and would love to have you share your wisdom with our readers. Please reach out to hello@loveandlobster.com to get featured.

maine wedding inspiration
maine wedding inspiration

Any Place, Any Time and Any Device

  Today's couples are connecting to your business on all types of devices. How your website appears on a smart phone, tablet or desktop will determine if you get their attention - this can be a huge opportunity, or it can be where you lose business to a competitor.

Are your ideal clients finding you on a Galaxy Tablet, iPhone 6 Plus, or their work computer? A responsive website will reformat images and copy, making it easily accessible and viewable on different devices - regardless of screen size. Savvy web developers are even able to cater the experience to the specific device sizes (fine-tuning what is seen on a mobile vs. a tablet, for example), further driving a great user experience.

We've mentioned this before, but it's worth repeating: Google favors responsive design! Responsive web design serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.

mobile friendly wedding websitesYour potential clients should be able to look at your brand any time, any place and on any device. Allow us to create a web presence for you with a responsive site that will cater to each of those experiences and represent you the best! Booking that ideal wedding client takes more than just being good at what you do today - you must also present yourself in a manner that creates trust online...we can do that for you! Contact us for a free consultation.

Marketing Your Wedding Venue Series by VenueApp : Search Engine Optimization

Well, there are a number of effective ways to broadcast your brand. In VenueApp’s new marketing series, we’re going to show you how to make the best use of the most promising strategies. Our series will focus on topics like Search Engine Optimization, Google AdWords, print, bridal and wedding shows, blogging, Facebook, newsletters, video, industry alliances, and, of course, the mobile applications that tie all of these strategies together.

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