PageRank is an algorithm that Google uses to order the results of a search. Typically, your PageRank reflects how important your site is relative to the rest of the industry. A new site begins with a PageRank of zero. As you accumulate links to your site, your PageRank goes up. So just like you should have a keyword strategy for SEO, you will also need a PageRank strategy. Wedding Venue PageRank: Five Ways To Better Your PageRank Today