14 Statistics Why Visual Content is a Marketing Must-Have

IMAGES ARE VITAL: Without a doubt 2014 is another year that is moving us toward a more visual marketing world. Users have been driving this shift with exponential increases in interaction with visual vs text based marketing tools. As social media feeds get more saturated, images rise to the surface. In fact, Facebook users are uploading over 350 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

But there are still many businesses who aren’t convinced that visual content is worth the time and investment to get affect their bottom line. Luckily, since the upward trend has been growing exponentially for the last 2 years, new business research proves beyond a shadow of a doubt that quality images are a must-have for successful marketing campaigns.


73% of engaged couples use online resources to plan their wedding. (Sources: The Wedding Report)

63% more people will use social networks in planning their wedding in 2014 than last year. (Sources: The Wedding Report)

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

130 Million active users have uploaded over 16 billion images to the growing Instagram platform. Pinterest has increased unique visitors by 1,045% in 2o12. Without a doubt, visual platforms are leading the online experience. (Source: On.com)

Users on Pinterest spent 6,067% more time on the platform on their mobile phones than in 2012 over 2011. (Source: On.com)

66.5% increase in web traffic referrals from 9/12-9/13 from Pinterest to web pages. (Source: Marketing Pilgrim)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)

Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)

98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber)

Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber)


This year our company is launching a new web service to help professional photographers easily share images with wedding businesses after a wedding. The service will eliminate the long and complicated process a venue or vendor goes through to track down photographs to use for online marketing, advertising and social media efforts.

Please take this quick survey below to help us better understand the visual marketing needs of wedding businesses. We don't want to work in a bubble. We want to create something that is genuinely useful for you! Your input will inform the creation of our new web service. In exchange for your quick input, we’ll hook you up with a promotional code to try our new service for free when we launch later this year!


Thanks for your help!

J Sandifer

CEO / Tide Creative